COVID-19 affects Q1 smartphone sales in Europe says Counterpoint

COVID-19 affects Q1 smartphone sales in Europe says Counterpoint

COVID-19 affects Q1 smartphone sales in Europe says Counterpoint

AlbertflexAlbertflex in June 04, 2020

According to European market research done by Counterpoint, COVID-19 has caused 7% market decline in Q1 2020 compared to Q1 2019 and about 23% decline compared to the last quarter. Western Europe took the bigger hit with 9% on average while Easter Europe experienced about 5% fall.

The pandemic has led to lengthening the update cycles of the consumers. Italy took the biggest hit with 21% decline compared to last year's Q1. But the pattern across Europe was pretty much the same - online retailers were able to offset the negative impact with more aggressive online sales schemes while the offline stores suffered quite a bit due to store closures. Interesting to note that the Russian market has seen a small 1% decline as it was barely affected by the time the quarter concluded.

As far as manufacturers go, Samsung holds the lead with 29% market share with just 2 percentage points decline while Apple has seen a 1pp increase to 22% market share. Huawei follows but lost a low of ground, while Xiaomi has grown to 11% from just 4% in 2019.

Source

Tags: COVID-19 Smartphones Counterpoint

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24 Comments

OluwadreOluwadre in Jun 04, 2020 Reply

Basically this pandemic has actually made the economy of the world in general to drastically depreciate. It will be very hard for people to just spend their money on getting a new smartphone or something. Using Nigeria as an example, it will b really hard for an average person to think of getting a smartphone at the point because he will have to think about food first before anything else, so it will be really hard*

WizardWizard in Jun 04, 2020 Reply

This pandemic has make things high in the market hence fewer people buy things most especially phones

Michael1357Michael1357 in Jun 04, 2020 Reply

The global pandemic has caused more harm than good to the technology market and mobile applications market

20sunday20sunday in Jun 04, 2020 Reply

The Covid-19 pandemic is hitting the technology market really hard

AdagbatejiriAdagbatejiri in Jun 04, 2020 Reply

yes no doubt the pandemic has really affected the economic, almost everything is affected so phone is not an exceptional

AjwadAjwad in Jun 04, 2020 Reply

Hope all these issue of covid 19 will end soon and everything will be back to normal

XiiaannXiiaann in Jun 05, 2020 Reply

Hope this issue of covid-19 will soon depart and everything get back normal

Isaacdemiladeobaremi1Isaacdemiladeobaremi1 in Jun 08, 2020 Reply

This virus has really affected the European regions so bad, this news shouldn't be a surprise, but we hope for better days ahead.

Alex1873Alex1873 in Jun 08, 2020 Reply

This time is bad for all Nation . I pray that God we see us through

PeteroonairaPeteroonaira in Jun 10, 2020 Reply

This global pandemic has brought nothing but disaster to us all

Stephen2020Stephen2020 in Jun 10, 2020 Reply

Covid 19 is really a case. The company will be running at loss due to this pandemic.

WinneWinne in Jun 10, 2020 Reply

It even slow down the production of some phone which were to be launched earlier this year.

NoraNora in Jun 11, 2020 Reply

The coronavirus pandemic affected everything both human, businesses, technology, even the world economy is not left out

Bolaji2Bolaji2 in Jun 11, 2020 Reply

even slow down the production of some phone which were to be launched earlier this year.

Martintemple123Martintemple123 in Jun 12, 2020 Reply

I think we all know how the pandemic has really made a great impact in the world, but what most people don't know is that it made the cost of things extremely high.

BlackcloudBlackcloud in Jun 14, 2020 Reply

This pandemic as course a great lot globally, the price of everything has become high especially the phone. I pray God should let this corona of a thing become a story

BrainyBrainy in Jun 15, 2020 Reply

The pandemic has caused the price of product to be very high thereby leading to decrease in demand especially mobile phone.

WissyjazWissyjaz in Jun 18, 2020 Reply

The pandemic has caused harm in the global sector and around the world it's has made the prices of phone increase

Boblucky2454Boblucky2454 in Jun 26, 2020 Reply

Corona virus has reduce many company earning to zeros... I pray it won't affect again.

Angel27Angel27 in Jun 30, 2020 Reply

Indeed the global pandemic has done more harm than good to our economy.

DeerhymesDeerhymes in Jul 09, 2020 Reply

This pandemic has really crippled many economy both in Europe and across African....so iQ should re-strategize and improvise on doing business with their target audience....

Kenneth500Kenneth500 in Jul 21, 2020 Reply

the economy of the world in general to drastically depreciate. It will be very hard for people to just spend their money on getting a new smartphone or something. Using Nigeria as an example, it will b really hard for an average person to think of getting a smartphone at the

AssalamiyyaumarAssalamiyyaumar in Aug 10, 2020 Reply

This virus has really affected the European regions so bad, this news shouldn't be a surprise, but we hope for better days ahead.

Muhammad94Muhammad94 in Aug 13, 2020 Reply

Yes no doubt the pandemic has really affected the economic, almost everything is affected so phone is not an exceptional

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